Stealth pilot · public outcomes
Case studies, methodology, and rights — not slogans.
YourWarmLeads is angel-backed by Kunal Shah, with a
soft partnership with Airtel. Below is how we measure pilot
outcomes, the exact Bajaj Fintech conversion math, portfolio conversion rates,
and what brands may lawfully do with delivered records.
₹300 Cr+Pilot-reported portfolio outcomes
12%Average conversion across pilots
21%Highest brand conversion in pilot
28M+Verified records in search layer
Featured pilot · Fintech
Bajaj Fintech
Category: consumer fintech acquisition. Delivered volume and conversion were
tracked on brand-side activation after human-approved export from YourWarmLeads.
12 lakh human-approved customers delivered → 9% conversion
Bajaj Fintech purchased and received 12,00,000 delivered
customer records (1 credit = 1 human-approved row). Of those, the brand
measured a 9% conversion rate on their activation motion
(outreach / product funnel after delivery).
Exact conversion math
| Delivered customers purchased |
12,00,000 |
| Measured conversion rate |
9% |
| Converted customers |
1,08,000 = 12,00,000 × 0.09 |
Conversion here means a completed brand-defined success event after contact
(e.g. product take-up / funded application / paid activation — defined by
Bajaj’s funnel, not by YourWarmLeads ad accounts).
What that volume can be worth (illustrative GMV)
YourWarmLeads does not set Bajaj’s ticket size. Below is the mechanical value
of 1,08,000 conversions at common fintech attributed values
per converted customer:
| Attributed value / converted customer |
Gross outcome on 1,08,000 conversions |
| ₹2,000 |
₹21.6 Cr |
| ₹5,000 |
₹54.0 Cr |
| ₹10,000 |
₹108.0 Cr |
| ₹15,000 |
₹162.0 Cr |
| ₹25,000 |
₹270.0 Cr |
Example: at ₹10,000 attributed revenue (or first-year economic value) per
converted customer → 1,08,000 × ₹10,000 = ₹108 crore.
At ₹25,000 → ₹270 crore from this single pilot stream alone.
Portfolio ₹300 Cr+ is the sum of such pilot-reported outcomes across brands,
not one brand’s public audited disclosure.
12,00,000
Delivered customers
9%
Conversion rate
1,08,000
Converted customers
₹108 Cr
At ₹10k / conversion (illustrative)
Portfolio
Stealth pilot brands & conversion band
Named pilot brands on our public site: Bajaj,
Fraganote, Slice, Delhivery,
Titan Eye+, and additional private pilots under NDA.
Portfolio conversion
- 12% average conversion across pilot brands
- 21% highest conversion observed for a single pilot brand
- 9% on Bajaj Fintech at 12L delivered volume (above)
₹300 Cr+ pilot outcomes
Aggregate pilot-reported commercial outcomes (GMV / attributed revenue /
funded value) across stealth brands during the private pilot window.
Not a single-brand claim. Not a promise of identical results for every
category.
Backing & distribution
- Angel-backed by Kunal Shah
- Soft partnership with Airtel
- Now open all India for Indian D2C brands
How we measure
Attribution methodology
How the large numbers are defined — so they are auditable in a sales conversation, not marketing fog.
01
Delivery unit
1 credit = 1 human-approved delivered customer for a brand
workspace. Failed / rejected matches do not consume credits.
02
Conversion
Counted by the brand after delivery when a contact becomes a defined success
event (purchase, signup, funded lead, etc.). We report rates brands measured
in pilot, not self-served ad-platform ROAS.
03
₹ outcomes
Portfolio ₹300 Cr+ = sum of pilot-reported economic outcomes tied to
activated delivered customers. Brand-level figures use brand-stated
conversion × volume; ticket/value uses brand economics or stated scenarios.
04
What we do not claim
We do not claim every brand will hit 12% conversion. We do not sell
exclusive ownership of a person across all brands. We do not charge for
non-delivered rows.
Compliance · activation
Lawful activation rights on each record
Brands buy a licensed right to use delivered contact fields
for their own legitimate marketing and CRM under the product terms and NDA —
not an unrestricted public dump of India’s population.
What brands receive
- Human-reviewed delivery from a verified multi-million-record layer (~28M)
- Fields as available: name, email, phone, and product-supported attributes
- Tenant-scoped export (CSV) inside their workspace
- Brand-level de-duplication: the same person is not re-sold to the same brand workspace
What brands may do
- Outreach, CRM, WhatsApp, email, call, referral / affiliate activation
- Internal analytics and campaign orchestration for their brand
- Only for purposes allowed under Indian law, TRAI / DPDP / IT rules as applicable, and platform policies
What brands may not do
- Resell or re-license the raw list as a data product to third parties
- Use records for unlawful spam, harassment, or prohibited categories
- Treat delivery as a warranty of consent for every channel — brands remain responsible for channel-level compliance (e.g. consent / DND where required)
Access is account-gated and NDA-backed. Read a public summary of what the mutual
NDA covers on
NDA overview
(no login). Full agreement text is accepted during signup.
For legal review packs, contact
support@yourwarmleads.com.
Dataset
28M+ verified records — what that means
Search layer
Checksum-verified customer graph used for matching: on the order of
28,010,376 normalized customer records, with measured field
coverage and human review before a row is charged to a brand.
Delivery control
Brands never get a raw dump of the full layer. They submit filter-based
requests, reserve credits, and receive only approved rows. Filters are
constrained to coverage the dataset actually supports.
Next step
Review the product with your growth and legal teams.
No-invitation workspace. One-time credit packs. Human-approved delivery.
Ask for a pilot brief for your category.
